Most of us are now habituated by the plethora Of Ads being served to us in the break of our favorite entertainment programs on TV. I will agree that some commercials are really entertaining and funny, whilst some appear simply dull and dumb. And there are a few ads which seem unworthy of attention. I love quirky and funny ads, some ads simply make you curious and make you think , give you something to think about. But most of Indian ads are just ‘old wine in a new bottle’ and whereas ‘Old Wine’ gets Costlier with time, Old Ideas seem totally inappropriate in today’s perspective.
Most of the time I watch TV , the little time I get to watch it, I usually have My sister or my Grand Mother for company. Whenever I watch something, be it English Horror or Sci-Fi Series or our Desi version of Sci-Fi CID, I always look out for new Advertisements. Today, companies create really amusing and engaging ads for its viewers. Advertisements are not done the way they were done a decade back. I still remember those ads which would have musical jingles , rhymes to engage its readers. Today, a 40 second Advertisement can have a dozen changes of scenes, changes of characters and high-end graphics.
I still remember the time a leading telecom company came out with Alien like cartoon creatures for their Ad’s who had a language unfamiliar to the cultured world. The cute characters and animations struck the heart of Millions and people even went on Social media to watch the ads. I still have the theme song by this particular Advertising company and I even kept that as Ringtone for sometime. The funny thing is, My grand mother has a weird sense of Humor. She saw the ad a few times and then one evening while I was humming the tune from the Ad, she promptly said, I know this movie it’s a Romantic Film right?
Then there are those wretched Fairness cream reviews , which are really depressing though they help brands cash in thousands and thousands in sales. Well I’m not saying they should not endorse such things, I know they will , since india generates high revenues from the sales of fairness creams. But, this fairness obsession is what do you say, quite harmful for the society. Whatever the natural skin color , everyone should embrace it . But when celebrities are getting paid crores to promote these creams and fairness products it seems as if our aim in life is to be fair and presentable. In a recent ad , a popular actress is seen promoting a certain fairness cream , and even though she is very fair to begin with , her face is enhanced and her skin is given a whitening effect. when ever the said ads come in she says, ‘These women seem to roll their faces in Flour before coming up, do they put on 3/4 inches of white powder to look this artificial. Guess, the Advertising wing should be made aware of this .
talking about Ads , did you check out Pepesi’s Crash The IPL ads ? You can become famous and get to show your own homemade ad in place of the original IPL ad. It’s a never before chance of getting famous on National Television. This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?